Stop guessinghow your storywill land.

Scout finds the story worth telling, brings it to life, and gets it to the people who need to see it. Built by Emmy-winning journalists in Atlanta.

Who we work with

When your message matters, but isn’t landing yet.

The work is good. People just aren’t understanding it, trusting it, or acting on it yet. That tends to be one of three kinds of organizations:

Nonprofits
Doing good work

You need people to see the impact and then give, show up, or believe.

Goodwill of North Georgia. Motherhood Beyond Bars.

Founder-led brands
Ready to be understood

Businesses ready to be understood the way they actually are.

Atlanta Tech Village. Clarity Fitness. Mexico Beach Sweets.

Institutions
Carrying public trust

Walking into a vote, a budget, or a hard moment, with the public watching.

MARTA. Fox Theatre. Public school systems.

If your message matters and it’s not landing, you’re in the right place.

Let MARTA Drive
MARTA · Commercial
What we do

Find the story. Build it. Get it seen.

THE ANGLE
Start here

Before anyone picks up a camera, we dig.

You walk away with an audience profile, a core message, and three signature stories.

THE ENGINE
Build it

Real shoots, real crews, built on what The Angle found.

Documentary interviews, brand films, commercials, and social cuts.

THE SIGNAL
Get it seen

Distribution built around your audience. Donors before a gala. A board before a vote.

You’ll know exactly who saw your story and what you asked them to do.

COACHING
Spokesperson prep

We get your CEO, executive director, or PIO ready for cameras, hearings, and hard questions.

See how spokesperson prep works

Fox Gives
Fox Theatre · Brand Story
Why trust us

We spent our careers getting the story right.

Scout was built by investigative journalists. Every story we put on air had to be true and hold up to scrutiny. Yours gets the same standard.

30+ EmmysAcross the founding team
duPont-ColumbiaJournalism’s highest honor
10 laws changedReporting that moved federal and state law
Green Tie Guys
Girl Scouts of Greater Atlanta · Campaign
Results

The story worked. Here’s the receipt.

$500K Goodwill of
North Georgia

Raised in one night, after we shifted the story from programs to the people they change.

45% Motherhood
Beyond Bars

Increase in giving once donors could see the impact after the story.

Twice Two public
school systems

Closing and combining schools is the hardest news a district can deliver. We built the message that helped boards, teachers, families, and the community understand why. Both plans passed.

Working together

Clear process. Light lift.

A quick call
First

You tell us what’s not landing. We tell you honestly whether we can help.

If we’re not the right fit, we’ll say so.

We find the story
Next

Before anyone picks up a camera, we dig. You come away knowing who your audience is, the one message that matters, and the stories worth telling.

This is where most of the thinking happens, and it’s what makes everything after it work.

We build it
Then

Real shoots, real crews, built on what we found. You review, we refine.

See the impact
Payoff

Your story goes to the people who need it. You’ll know who watched and what they did next.

Most of your time is spent up front, in conversation. We carry the rest.

Goodwill 100 · Putting People to Work
Goodwill of North Georgia
Our work

Now showing.

Sandy’s Journey Motherhood Beyond Bars · Documentary
Atlanta Tech Village Brand Story
Clarity Fitness Brand Video
Where Life is Sweet Mexico Beach · Commercial
Our why

Stories shape what people believe. And what people believe shapes what they do.

That’s why we built Scout.

We combine the instincts of award-winning journalists with the discipline of business strategy because a story shouldn’t just be well told. It should move people to action.

When the story is right, everything else works better.

Partners, on the record

Don’t take our word for it.

Abbey Griffith Owner, Clarity Fitness
Chris Cammack Mexico Beach Sweets
What it costs

Clarity before the cameras roll.

Most partnerships begin around $25K, with the final investment shaped by scope. Some engagements go well beyond that.

You’ll know the full cost before you commit, and it won’t change on you. Because strategy comes first, you’ll know the story is worth the investment before we shoot a single frame.

Let’s find the story worth telling.

Tell us what’s not landing. We’ll tell you honestly whether we can help.

Book your call