Coaching · Spokesperson prep

Ready whoeverspeaks for you.

The interview. The hearing. The town hall after hard news. We get your CEO, executive director, or PIO ready for that room.

The problem

The moment will test them. Make sure it’s not the first time.

Most media training ends with polished lines and hope. There’s no honest read on whether your spokesperson will hold up when the pressure’s on.

You can’t coach your own CEO into a corner. We can. That’s the point of an outside room, run by people who used to sit on the other side of the camera.

How it works

Know where they stand. Get them ready. Keep them ready.

START HERE

THE READ

Know where they stand

A live, on-camera mock of the exact moment they’re facing, scored against newsroom judgment.

  • The recorded mock interview
  • A written readiness report
  • A map of where they’d hold and where they’d break

Starts at $3,500 The honest first step: you find out exactly where your spokesperson stands before the moment does the testing for you.

THE ROOM

Get ready for the moment

We rebuild the exact room they’re walking into and put them in it, on camera, until they can hold it.

  • Scenario-specific prep, run again and again
  • Before-and-after footage
  • A message they can actually deliver

THE STANDBY

Stay ready all year

On call for whatever hits, with reps that keep readiness from fading between moments.

  • Priority prep before any moment
  • Quarterly reps so it sticks
  • A readiness score tracked over time
The difference

Prep with the people who used to decide what aired.

Most media trainers are ex-anchors. We sat one seat over, in the chair that decided which leaders came across as believable. We know what a newsroom does with your interview after you leave the room.

28 EmmysErin Peterson, CEO
duPont-ColumbiaJournalism’s highest honor
30+ EmmysAcross the founding team, plus National Murrows
Proof

We’ve helped leaders find their voice when it matters most.

From C-suite executives and elected officials to national speech champions, news anchors, attorneys, and brand spokespeople, we’ve coached people whose words carry real weight.

The result? Better performances. Stronger crisis communication. Elections won. Awards earned. New business secured. Teams aligned behind difficult decisions.

Start with a readiness call.

Tell us the moment you’re facing. We’ll point you to the right first step, usually THE READ. Not sure yet? Get your readiness score in two minutes.