The board presentation. The interview. The hearing. The town hall after hard news. We get your CEO, your executive director, or you ready for that moment.
16 questions, under 5 minutes, and a quick read across five areas: Message, Audience, Presence, Pressure and Authenticity.
Take it for yourself, or use it on the executive you’re responsible for preparing. It won’t tell you everything. It will show you where the risk is hiding before the room does.
The Pulse shows you where to look. The Read shows you what actually happens.
The Pulse is your own read across five areas: Message, Audience, Presence, Pressure and Authenticity. The Read scores the same five, except we’re in the room pushing, it’s on camera, and what gets scored is what they actually did.
Most media training ends with polished lines and hope. There’s no honest read on whether they’ll hold up when the pressure’s on.
You can’t coach your own CEO into a corner. We can. That’s the point of an outside room, run by people who used to sit on the other side of the camera.
A live, on-camera mock of the exact moment they’re facing, scored against newsroom judgment.
$3,500 The honest first step: you find out exactly where they stand before the moment does the testing for you.
Book a readiness callWe rebuild the exact room they’re walking into and put them in it, on camera, until they can hold it.
4 private 90-minute sessions
Book a readiness callOn call for whatever hits, with reps that keep readiness from fading between moments.
Priced per engagement
Book a readiness callMost media trainers are ex-anchors. We sat one seat over, in the chair that decided which leaders came across as believable. We know what a newsroom does with your interview after you leave the room.
From C-suite executives and elected officials to national speech champions, news anchors, attorneys, and brand spokespeople, we’ve coached people whose words carry real weight.
The Read is $3,500. That’s 3 hours of their time, a 15 minute call and a 2.5 hour session, and you get the written report within 24 hours.
The Room comes after that, built on what The Read finds. The Ready is priced per engagement.
The sessions are run by our team of award-winning investigative journalists who’ve spent decades putting people in the hot seat.
Which one of us runs yours depends on the moment you’re facing.
We rebuild the moment they’re walking into and run it on camera. A 15 minute call to find out what you’re facing, then a 2.5 hour session.
You get the recording, a written readiness report within 24 hours, and a map of where they’d hold and where they’d break.
Start with The Pulse. It’s free, 16 questions, under 5 minutes, and it gives you a read across Message, Audience, Presence, Pressure and Authenticity.
It won’t tell you everything. It will show you where the risk is hiding before the room does.
Media training teaches general techniques. The Read tests whether those skills actually hold in this specific moment, with this message, this audience, and real pressure pushing back.
That’s where The Read is most useful. You’re not starting over. You’re finding out whether the training worked, where the risk still lives, and what needs attention before the room finds it for you.
Yes. If you can find 3 hours to test it, we can turn it around.
Yes. Most of the people we prep are executive directors, PIOs and comms leads. Anyone who’s about to be the face of something hard.
The Pulse is 16 questions and under 5 minutes. It’s free, and it’ll tell you where to look first.